132-141. Clipping is a handy way to collect important slides you want to go back to later. 1. Castka, P, Bamber, CJ, Bamber, DJ & Sharp, JM 2004, Integrating corporate social responsibility (CSR) into ISO management systemsin search of a feasible CSR management system framework, The TQM Magazine, vol 16, no. /Type /Metadata There are various stakeholders in case of this airline firm: Customers In case of British Airways, there are two types of customers including business class clients and economy class . British Airways: Engineering and maintenance services 2015b. In addition to the above aspects, British Airways has diversified its product offering, hence maximising its cash flow. The internal and external environment of the organization and the organistaion's stakeholders. This essay will demonstrate the application of communication and stakeholder theory, British Airways will be the brand that this essay will focus on from its background, history, and facts, it will also define its stakeholders and explain deeply on how to prioritise them in terms of their financial performance in the organisation, this essay will also analyse the reasons why it is been prioritised and its justification as well, on top of that this essay will use R. Edward Freemans stakeholder theory and also professor Milton Freemans shareholder theory to support its argument and standpoint and these two theories would relate to the practical situations of the organisation. Weve updated our privacy policy so that we are compliant with changing global privacy regulations and to provide you with insight into the limited ways in which we use your data. They have actively participated in the formation of the EU Emissions Trading Systems. The company has also changed its fleets to enhance customer and employee safety. In this case, the reward system in place for the employees is an important unit to understand the fulfilment of the economic responsibilities (Cowper-Smith & Grosbois 2011). Nevertheless, there is an inverse relation in that stakeholder 's interests might persuade a firm's financial accounting law-making.. Activate your 30 day free trialto unlock unlimited reading. www.HelpWriting.net This service will write as best as they can. 1. The fine is considerably lower than the 183m fine which the Information Commissioner's Office (ICO) had initially notified the company of last year. Page 1Classification: Restricted The company should also take initiatives to deal with competitive pressures from various low pricing airlines. 1 british airways, stakeholder analysis, petya laleva Petya Laleva 34.9k views In Situ Media Case Study Guy Steele-Perkins 584 views British Airways : Stakeholders Objectives Parsa Lohani, FHEA, MCIM (Chartered Marketer) 8.2k views 2012 London Legacy: Consumers with Disabilities Weve updated our privacy policy so that we are compliant with changing global privacy regulations and to provide you with insight into the limited ways in which we use your data. British Airways has had numerous incidence with data breaches, but they were not as big as the one they faced last year. /Metadata 4 0 R British Airways is a major international airline with a diverse range of stakeholders who are invested in the company's success. Corporate governance allows British Airways to establish a structure that distributes the rights of the people. impact on British Airways. By whitelisting SlideShare on your ad-blocker, you are supporting our community of content creators. E-mail us: [emailprotected]. The success of an organisation in market is determined by the execution and . The changing climate and global consensus on an agreement regarding the sustainable environment safety law is a problem for the company. Retrieved 27 December 2019, kokemuller, N. (2019). Managing Change at British Airways, An Introduction, organisation development (case study of british airways ), BA Agile Decision Management - Impact 2010, Reasons to diversify in the airline business british airways, Case Study British Airways Stakeholder Analysis, 2015-06-09 Four Steps to Successful Retirement Plan Management, Improving bso services and sme performance through cleaner production, Benefit corporations changing the corporate landscape, NMIMS Solved Sem 3 and Sem 4 Dec 2021 Solution, Covid 19 impact on lenders & borrowers webinar. It does not reflect the quality of papers completed by our expert Our entire team is here to provide exceptional service from our signature warm welcome to ensuring that you arrive at your destination safely. Thus, companies are responsible for controlling the extent of harm they do to the environment, and the goodwill and responsibility they can show towards the community (Schwartz & Carroll 2003). Web. Suppliers are the main stakeholders of British Airways. Sofia, British . stream stream BusinessEssay. The SlideShare family just got bigger. This increases the level of satisfaction . /Filter /FlateDecode Further, British Airways also conduct regular feedback sessions to gain feedback from its customers regarding the quality of services provided to them. Using British Airways, explain how the internal . Supporting stakeholders across Growth, CRM and Product, I provide insight into the behaviour of members, forecasts of growth and churn and recommendations to increase acquisition and member retention. We want to hear from you. Free access to premium services like Tuneln, Mubi and more. Moreover, in order to achieve competitive advantage British Airways has recognized post-sale services as an important tool. Other forms of air pollution, such as noise and air quality impact, have to be controlled by the airways (British Airways 2012). The interrelatedness of business, society, and environment becomes the crux of CSR. British Airways is a global airline, bringing people, places and diverse cultures closer together for more than 100 years. The recommendation of this study is that British Airways would do better if it tried to take more ethical and moral initiatives. educator and content curator, Do not sell or share my personal information. iOS Version 14.4 (Build 18D52) Quartz PDFContext, AppendMode 1.1 Various employees of British airways include maintenance, flight crews, customer service, pilots, engineers, etc. British Airways : Stakeholders Objectives, Parsa Lohani, FHEA, MCIM (Chartered Marketer). BusinessEssay. stream /Pages 6 0 R The airline was launched in 1979 as Jersey European Airways following the merger of Intra Airways and Express . CSR has two dimensions in which it is analyzed economic and moral philosophy. Stakeholders Objectives of British Airways Parsa Lohani, FHEA, MCIM (Chartered Marketer) Follow HNC Tutor at Capita Talent Partnerships Advertisement Advertisement Recommended An Understanding Of Financial Communications And Investor Relations MSL 12.2k views 42 slides 2020 ADF ESG Report Final 327 views 41 slides British Airways owner IAG suffered a significant shareholder revolt on Tuesday over plans to pay outgoing chief executive Willie Walsh and other executives large bonuses even as it struggles. They have selected fuel providers who are committed to development of an alternative, greener form of jet fuel. Micheal Brown, P.(2019), British Airways aim, objectives & stakeholders Analysis, Retrieved [insert date] from AH4ME: https://assignmenthelp4me.com/article-british-airways-stakeholders-449.html, Add a link to this page on your website: , The mission statement followed by British Airways is One Destination seeks to ensure our customers fly confidently that, together, we are acting responsibly to take care of the world we live in. Find out more The BIO Agency The. We will occasionally In this Business Analysis Training session, you will learn Case Study - Stakeholder theory and its impact on British Airways.. 1954, The practice of management, Harper Business, New York. Customers: British Airways fulfil their responsibilities by providing best quality services to their customers in accordance with the price they charge. % The latest news, announcements and events, updated daily. That is why, I ordered British Airways Stakeholder analysis from this company and they gave me a good quality assignment. Also, BA depends on various online travel agents as various customers buy tickets for traveling directly on various online websites. Training impact on British Airways. To get a custom and plagiarism-free essay Page 1Classification: Restricted The book cites many case studies including: 7- Keep stakeholders satisfied: Customers, employees, suppliers and shareholders are the key . British Airways is a global airline, bringing people, places and diverse cultures closer together for more than 100 years. The third most highest financial performing stakeholders of British Airways are the customers, those customers are both from locally and internationally, 58% of them were male in the financial year 2016 and the rest 42% were female according to British Airways, the average annual personal income of their customers is little over 56,000 and their average age is 48, the total annual passengers of British Airways in the year 2016 was 45.9 million in which 6.1 million of those were domestic and the rest 39.8 million customers were international passengers from four different continents except Australia which according to British Airways annual financial report generated more than 1.7 billion in the year 2016 and that shows how financially important customers are to British Airways business. The company conducts independent research of around 36000 customers each month. 36 0 obj 578m, 5.5% Economic sustainability of the organisation is another area where the company has to concentrate considerably in order to function properly. Number six on the list of stakeholders due to their financial performance are the local and international communities, those communities include people who live in the UK and some around the world, first these stakeholders normally do not perform well financially in British Airways but they could have positive and negative impact that could possibly influence the general financial performance of the company, for example after there were a huge protests organised by the local community and the climate change activists in London city airport in October 2019 against British Airways huge amount of carbon emissions to atmosphere has led to British Airways to announce a new measures which could cost millions of pounds to reduce its carbon emissions, those investments could create extra jobs and lift up the companys reputation which then could result more customers and eventually more income and profits, although it started with protest you could actually see the amount of financial these stakeholders could have. At British Airways, we're on a journey to create a better, more sustainable future. BA plans a major restructuring, which could mean up to 12,000. The key stakeholders are customers, employees, suppliers, and shareholders. Also in some ways the other economist called Professor Milton Freemans shareholder theory could some how related to this as well, he explained in his theory on how all those stakeholders such as the shareholders, employees, suppliers, customers, government authorities, competitors, and communities are all interdependent on one another, an example for this could be during the pandemic when British Airways almost cancelled all their flights what happened next was thousands of their employees lost their jobs not just for those who were directly working for British Airways but also for those who were working for British Airways suppliers such as the food suppliers and so on. Oneworld is a platform wherein frequent travelers with any of the airlines in the alliance would be Given this, the paper presents a few of the CSR activities of the company in 2012 as presented in its CSR report: One of the challenges of implementation of CSR lies in the development of a trust base within the organisation. Speaking Polymath's content originality, depth of research and connectivity with readers set it apart from other content publishing platforms that lack perspective. The whole profitability of British Airways depends on its customers ("British Airways", 2019). In conclusion, it can be said that all the stakeholders of British Airways are important in their own ways and they all perform or in someway impact directly or indirectly on the financial performance of the company, but at the same time their financial performances and impacts vary in sizes, they are all connected to one another and the overall performance depend on all of them working together in order for British airways to do well financially. Enjoy access to millions of ebooks, audiobooks, magazines, and more from Scribd. November 5, 2022. https://business-essay.com/british-airways-companys-corporate-social-responsibility/. Its quick and easy! If u need a hand in making your writing assignments - visit www.HelpWriting.net for more detailed information. According to the CSR report of the British Airways, aviation is an important part of the industry as it provides employment, trade links, tourism and support for economic development through air travel. (British Airways 2012, p. 16). Passenger load factor 1, pp. We are glad that you like it, but you cannot copy from our website. Along with this, the information regarding the aim and objective of British Airways is also discussed in a clear manner. xmoFKw0OEQkhl84^}ZZ[ #Y#V`x /&. Along with this, British airways also provides details regarding the financial position of the company to its shareholders (Parsa Lohani, 2019). Write by: . British Airways is owned by the International Consolidated Airlines Group S.A - usually shortened to IAG, It is an Anglo-Spanish multinational airline holding company formed in January 2011. . The models are applied to understand CSR as a strategy adopted by a British company. How Do Stakeholders Influence Business Activities?. The second on the list in terms of their financial performance are the suppliers and specifically the two biggest suppliers of British Airways which are Boeing and Airbus, they are both very important suppliers and British Airways rely on them and without them British Airways could be in a major trouble which could cause business shutdown in the short term and in the long term because these are the two only major airline manufacturing companies in the world and almost all British Airways aircrafts are made by one of these two companies and they do not just manufacture aircrafts and supply to British Airways but they also give additional ongoing security, mechanical engineering , and software support to British Airways which saves more money and generates more income to British Airways as Boeing and Airbus always develop new technologies which could save more fuel and make journey times shorter, back in 2008 British Airways made one of its Major Aircraft spending which they bought 12 Airbus A-380s from Airbus and also 24 Boeing-747 aircrafts from Boeing Company each of those aircrafts is expected to generate more income thanks to the suppliers which shows how well they perform financially in British Airways business.
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